There can be no doubt that recent turmoil in the international travel industry has resulted in increased demand for the domestic great British holiday as a method of avoiding airport chaos and delays, air security scares, fuel surcharges and the continual prediction of a reduction in cheap international flights. Record numbers of people are taking the at home option.

With the credit crunch having hit Britain, and a number of high-profile and celebrity people deciding to vacate in the UK, the thinking is that seaside towns in particular will provide profits for years to come – and the money men seem to be rushing to invest there, seeing resorts such as Skegness, Mablethorpe and Cleethorpes as a particularly good investment!

While foreign package holiday firms have secretly conceded that industry conditions are the worst for almost two decades, research seems to indicate that upwards of 30% of British holidaymakers might end up turning their backs on foreign holidays altogether, and the investors believe this trend may well continue – in no small manner helped by the £45m makeover grants provided by the Government to overhaul seaside towns.

Environmentalists have also thrown their hat into the ring claiming that this trend, were it to continue, can only be good news in the ever expanding war against global warming. They claim the aviation industry is the fastest growing source of greenhouse gases and campaigners continue to lobby hard to check its growth.

So it would appear that the The Great British Holiday industry could be the big winner here. Domestic self-catering holiday specialists have all reported that their bookings are up, with some business actually coming from Association of British Travel Agent members more used to selling package holidays abroad. So much so that some of the inclusive resorts “chalet camps”, traditionally ridiculed by those with a preference for foreign package holidays, are now heading past 90% occupancy, leaving shortages when families want to book.

Some of the budget hotel groups are expanding their hotel offerings, with one even going as far as to offer a reward for any new coastal location suggestion that turns into hotel bedroom reality.

The arrival of package holidays to the various Spanish Costas in the Seventies and Eighties may have encouraged Britons to abandon uk resorts with their piers, theatres, lidos, winter gardens and penny-arcades, but the Euro differential, the rise in air-fares and the hassle that is so often symptomatic of air travel has lead to what is seen as an unstoppable domestic tourism resurgence that is being taken very seriously indeed.

And with so much on offer for the holidaymaker in Lincolnshire, not just at its seaside resorts, but throughout the county as a whole, it’s easy to see why The Great British Holiday trend is not only increasing, but here for keeps.


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